On August 30, 2013 Google started using Hummingbird, it’s newest algorithm made up from more than 200 factors that impacted search and ranking. Prior to this Panda and Penguin were powering the old algorithm, but as search behavior evolved a huge need presented itself: Google needed a way to provide search results that better met user intent. Hummingbird did just that; it brought about conversational search by putting focus on the meaning behind phrases and questions, rather than individual keywords. Voice search was a main reason for seeing a shift in the way people searched for goods, services, and answers to questions.
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The days of relying upon billboards and TV advertisements are far away in the past. SEO isn’t an option, it is a necessity. More and more businesses are started each and every day. What were once niche products or services are now overcrowded marketplaces where consumers have more options than they know what do with. The Internet has revolutionized the way societies conduct business. Whenever a new idea comes around, there are instantly hundreds of companies trying to capitalize on it. SEO brings order to that chaotic world. SEO is how businesses set themselves apart, how they get all the revenue even though there are a plethora of competitors with the exact same offer