Studies have shown that 91% of people that conduct a search never go past the first page. What's more shocking? 42% click on the first result and roughly 62% on the first three results. If you're not showing up on the first page, or even in the first listing, then you're lost in oblivion. There are sometimes hundreds of millions of search results for a particular search, and if you're not somewhere near the top, you're nowhere to be found.
With expertise in a broad range of marketing channels, experience on some of the world's biggest brands, and an all-digital, cross-media workflow, Havas Edge delivers integrated solutions with a distinct Edge. Each project is created digitally with an eye for efficiency — and extension to other media channels. It's all part of our Digital DNA, and our commitment to our clients' success.
Another key practice is in building robust and SEO-friendly content. That’s because content rules in the world of SEO. Creating good content about your brand across all online platforms produces lead generation, more traffic, sales and improved reputation. We ensure the content of your website, blogs, social media sites, etc. is concise, current and SEO effective, making your brand noticeable.
STORY DRIVEN DIGITAL MARKETING We love stories and we love telling them in new, creative ways. We reach the millions of Americans who have incorporated the digital world into their daily lives and tell stories that drive future residents out of the virtual space and through the front doors of your community. We design and execute successful comprehensive digital marketing campaigns for multifamily and real estate brands. Today, with the amount of access to information it’s hard to set your property apart. GoToMyApartment is a large toolbox overflowing with toys that invite, entertain, and even inspire future residents to investigate further. Use our tools to establish transparency, guard your first impression, and invite new residents to step inside the front door for a closer look.
Use tools like Way Back Machine, Alexa and SEMRush to do your research on a domain. Take a look at the history. Take a look at what keywords the company ranks for. Consider the fact that a company's work will speak louder than its words. If it's achieving big results for itself, then you have a qualified candidate. If not, don't waste your time with them.
Google ranks individual pages rather than the website as a whole. Each page is analyzed and the review determines its rank on Google. Its rank is reflected by whether or not it appears on the SERP. When it comes to relevance, our primary goal is making sure your pages contain information that is pertinent to the search queries we are targeting. Content is incredibly important to SEO, which you will hear more about in the next section. We want your page to appear on SERPs for queries related to your business. To make this happen, we pay meticulous attention to search queries and their results. We then compare it to the information on your website and adjust the content so that it appropriately corresponds to the search results.
Backlinks are important, but it’s important to keep tabs on the pages that link back to you, ensuring that the links are still active, and that the sites linking to you do not engage in questionable activities. Bad links can hurt your own SEO value. You should also review your competitor’s backlinks to find new possible link partners and improve your search engine rankings.